Change management can be present in different forms and consist of numerous change environments. The most general usage to this term belongs to organizational change management, which is the method of developing an intended approach to changes in the company. Naturally the purpose is to make the most of the collective benefits for everyone occupied with the change process and reduce the risk of collapse of realizing the concrete change. The control over the change management deals first and foremost with its human aspect, and thus is connected with the industrial and pure psychology. A lot of technical disciplines (for instance Information technology) have expanded analogous approaches to officially control of the procedure of making changes to surroundings. Change management can be both ‘reactive’ and proactive. In the first case change management takes place in the macroenvironment (i.e. the basis of the alteration is external) and in the second case management starts the transformation for the achievement of a desired aim (i.e. the source is internal). Change management is almost always carried out on an uninterrupted basis, on a ordinary plan, or when deemed obligatory on a basis of program-by-program. Change management can be applied to various organizational processes and approached from a numerous angles. CM most widespread uses are in strategic management, process management and information technology management. In order to be successful, change management should apply to various disciplines, to touch numerous aspects of the organization. Though, at its nucleus, applying new technologies, procedures, and overcoming the refuses of any alterations are primarily the matter of human resource management.
Attitudes towards alteration result from a complex interaction of cognitive processes and emotions. Because of this complexity everyone the reactions are rather different. On the constructive side, change is presented as rejuvenation, progress, growth, innovation and akin to opportunity. But just as reasonably, alteration can also be regarded as upheaval, unpredictability, akin to instability, disorientation and threat. Whether recruits identify change with anxiety, demoralization and fear, or with confidence and excitement depend to some extent on the personal’s psychological makeup and to some extent on management’s actions, and also on the particular nature of the change.
Local Business still use mainly offline Advertising (e.g. coupons, leaflets, yellow pages advertising). Some of them have probably developed also a website or blog but it is highly probable that they are not visible in Google, because they have been developed it without paying any attention to Web SEO optimisation techniques. Therefore their Website or Blog is almost useless.
This situation creates a good opportunity for Internet Marketers to offer them some SEO Web Marketing services that would highly increase their online presence and visibility and would higly benefit the business. The majority of public nowadays goes online to look for products and services, instead of reading the yellow pages. A better online presence of local business would be highly beneficial to them and would perhaps attract also some non local customers.
To offline businesses, Internet marketing proves to be something new. Local business are not aware of this market which could bring increased sales and profit for them. What they do not know is that they can save money through Internet marketing because Advertising becomes cheaper and is seen by many more potential customers (while we make money with our SEO Marketing Consultant business!)
We can also carry out workshops on Local SEO marketing techniques to teach them all there is to Internet marketing and earn some money by charging for attending the workshop.
We can also offer to start blogs for them, and manage them by adding fresh content on a regular basis, and by perhaps starting an e-newsletter for interested people to sign up for.
So you can see that by offering our SEO Marketing Consultant skills to offline businesses, not only do these businesses flourish, we can also earn a sizeable amount through their Internet marketing.
This approach has been suggested initially by Todd Gross who is is a former TV Weatherman who has changed over time to Internet marketing.
Case Study: Ranking a small business in Princeton, NJ
Everyone that has their own business will know the importance of having to always improve relations and services to the customers. One way of obtaining tips, advice and training aimed at making your business more successful is by taking advantage of small business coaching. Although a business coach is generally thought of as negative since many assume that they are only of use when a business is going bad, this is not true. All successful businesses know how valuable it is to stay ahead and not fall down in the first place.
Although business coaching cost money, it is money well worth investing. The small Business coaching solutions are in part so successful, because they are custom tailored to your business and take into consideration factors such as culture, unique situation and industry specific needs and know-how. The best coaches or consulting firms that offer business coaching will ensure that the coach with the most appropriate skills and experience will be matched up with your company and this is important, especially if you have very particular goals or target groups. Larger companies or those wanting to coach a lot of employees are better off asking for advice from experienced consultants before hiring an unsuitable coach since the needs of many will differ from individuals.
There are many forms of business coaching solutions. They improvements can be focused upon certain individuals or departments in the company or to all employees and management alike. This needs to be determined in advance and if uncertain what the right path for your company is, then ask for a consultation from a business coach. A business coach is neutral and will best be able to judge what is necessary for your company. Once you know who the target group of your company is, then you need to decide on how the knowledge and improvements will be passed on.
One of the reasons that Small business coaching solutions are so successful in helping a business is that the coach will first use their analytical skills to determine what is good and what is not and will then provide tailored solutions for improving both the business itself and how the employees function. These tips and solutions are not about how an employee lives or the life style of the company, but are solely based on functions and goals. Of course before a business coach can implement their advice it will get the go-ahead from the owner or CEO first. Whereas some work from the top of the corporate ladder downwards, or resolving issues starting with the CEO and then going towards the lower employees, others will improve business by working on the low level employees first and then working up towards the executive managers and owners.
The advantages of business coaching solutions are numerous and by taking part in such a strategy it does not mean that your business is in dire need of help, but instead shows thinking ahead and making sure that the business stays competitive and successful. The coaching itself can be done individually or through seminars so it is not even necessary to lose valuable work time.
Check out Small Business Coaching in NYC
Click here for a Forbes article on Small Business Coaching